Borders Vintage Automobile Club met up with me and asked me one question; This is how much we spent promoting our Historic Motoring Extravaganza last year, what would you do with the same budget?
Despite having a 38-year history, the Historic Motoring Extravaganza had no brand presence and no brand positioning.
I proposed positioning the event as the perfect family day out. The strapline: ‘Scotland’s family friendly vintage car show’ was introduced. So too was an event mascot: an animated classic car called Vinty. Vinty (animated in the same style as the Pixar Cars films) instantly gave the event a child-friendly personality.