Brand Satellite

C.R.E.A.M.

WHY CREATING
A BRAND IS
SO IMPORTANT
FOR YOU BUSINESS

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C.R.E.A.M.

CREAM is an acronym I have created for explaining why you should create a brand for your business.

By creating the right brand, you will be making a connection with your ideal customers.

And customers that feel connected to you, will want to buy from you. They will want to buy from you again and again. They will be willing to pay more for what you are offering. And, the best bit, they will talk to their friends about you. They will become brand advocates, selling your business for you.

CONNECTION

As human beings, our decision making is dictated by the emotional part of our brain.
So, when creating your brand, it is important to connect with your ideal clients on an emotion level.

If you can develop a better understanding of what they are thinking and, more importantly, feeling during the decision-making process, then you are more likely to be able to connect with them and to get them to buy into what you are doing.

RELEVANCE

Creating a brand is about making yourself more relevant to your class, your target audience.

Creating a brand is about making yourself more relevant to your target audience.
If you can empathise with their situation and you can recognise their pain points and their challenges, then you are more likely to establish yourself as a solution to their problems.

EXPERIENCE

A brand is more than your logo.

A brand is more than the logo.
Your brand should be evident in every touchpoint that your customers will have through their journey with you.

So anything from marketing materials and social media posts to say for example, how a product is packaged or delivered, to the way that you deliver customer service, onboarding or resolve issues.

Basically every single experience that the customer has with your business is part of your brand.

ADVOCACY

The main reason to create a brand is to create something that somebody will like, and ultimately love.

Because if you can do this, you’re creating something that they will want to be proud of talking about and sharing.

By creating a consistent brand, when sharing their experiences with their friends, colleagues, acquaintances, they will share the story and information you want them to share, rather than them having to make it up themselves.

You want your customers to become your cheerleaders.

MAINTAIN

A brand not only develops over time, but needs to be maintained over time. This is not a one-off process.

It’s not like once you’ve done it, everything’s there. This is something that needs to be consistently communicated both internally with your team and externally to existing and potential customers.

If you would like to discuss how I can help you communicate your brand, please get in touch.

enlightening experience

TOBY WATTS - OWNER, TWEED ART

LET’S HAVE A CHAT

If you are looking to create a brand or rebrand your business, let’s chat.