Brand Satellite

About ‘Good’ Businesses

PRODUCING
PROFITABLE SOLUTIONS
TO THE PROBLEMS
OF PEOPLE AND PLANET

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ABOUT ‘GOOD’ COMPANIES

There are pros and cons to running your own business. One of the pros is being able to choose who you work with. I have always, in the back of my mind, decided that I want to work with ‘good’ companies.

I think this is an age thing.

When I was younger, I was happy to work on pretty much anything – from sugary snacks (Nestle) to oil companies (Esso). I was proud of the work I did, that made Lion Bar one of Nestle’s best-selling products.

Now – older and wiser – I want what I do to achieve something more meaningful.

A PURPOSE-DRIVEN FOCUS

It was during a recent new business call that I told my potential client that she sounded like the sort of ‘good ‘ business I like working with. After explaining what I meant by that, she said that didn’t come across on my website.

So, I have decided to correct that. I have decided to ‘nail my colours to the mast’ and say that I only want to work with ‘good’ companies.

From now on, I am looking to focus on working with purpose-driven small businesses. Professor Colin Mayer from the University of Oxford succinctly summarises a purpose-driven business as one that has the aim of producing “profitable solutions to the problems of people and planet”.

A PASSION AND A WISH

My decision to focus on purpose-driven businesses comes from a passion and a wish.

A passion for helping people. And if the people I help share my passion for helping people, then we can focus our energies in the right places.

A wish that I could do more to help save this planet.

I do a lot of the things we, as individuals, can do – reduce, reuse, recycle, refill, make environmentally friendly choices whenever possible, purchase green energy contracts, invest my pension in ESG funds.

What I can also do is use my knowledge and experience of brand creation, branding and brand communication to help those businesses that are making a big contribution to helping our planet.

WORKING WITH ‘GOOD’ BUSINESSES

I don’t particularly see this as ‘niching down’. I believe there are many, many businesses are producing “profitable solutions to the problems of people”. I intend to help them communicate their ideas, philosophies and ambitions in a way that will attract more customers and increase sales. It may be purpose first, but profit musn’t be far behind!

Brand Satellite already has a portfolio of clients (past and present) that are producing “profitable solutions to the problems of planet”:

  • PNE Wind, Element Power, Statkraft and Fred Olsen Renewables – wind farm developers
  • Mara Mhor – offshore wind farm
  • PlusZero – a green hydrogen producer and clean power generator
  • OnGen – renewable energy generation feasibility software
  • Electric Vehicle Association Scotland
  • Green Action Trust
  • Keep Scotland Beautiful – Your charity for Scotland’s environment
  • Clean Up Scotland – Keep Scotland Beautiful’s litter awareness campaign
  • Clean Up Britain – campaign has one main objective: to find sustainable and effective solutions to Britain’s epidemic of litter and fly-tipping
  • Smart Energy GB – not-for-profit, government-backed campaign helping everyone in Britain understand the importance of smart meters and their benefits to people and the environment
  • Flexergy – green hydrogen production and distribution solutions
  • Fuel Change – engaging the next generation within the workforce to drive a positive transition to net zero
  • Mycos – specialists in green energy contracts for businesses
good hands

AMY REILLY - MANAGING DIRECTOR, DANGEROUS STUDIO

LET’S HAVE A CHAT

If you are a good business wanting to create a great brand, let’s chat.